C A S E S T U D Y
The Jane Goodall Institute of Canada
the challenge
Capturing the spirit of Jane. ighlight behind the scene moments with the JGI Canada team, key events across Canada (Vancouver, Toronto, Montreal, Calgary, Halifax), and the pure magic of Dr. Jane Goodall. Dr. Goodall’s appearances are critical for fundraising and awareness so it’s important that JGI Canada be thoughtful about using social media to spread her message, and aim to generate high levels of engagement during her time in Canada.
Services: Creative Direction, Producing, Content Creation, Photography
the results
JGI Canada reported unprecedented growth in audience impressions and engagement by implementing Founders Media strategies and tactics. We also helped to create avenues for cross-promotion, growth, and recyclable content for future uses (posts, reels, newsletters, campaigns) with sponsors such as Air Canada and Bullfrog Energy.
Deliverables: short form videos for social media, documentary style photography and interviews.
“[Founders Media’s] work on these tours led to massive increases in our followership, and levels of engagement we had never seen before. [They] managed to strike a delicate balance between playfulness and substance, making people care about the issues while also entertaining and delighting them. Strategies that [they] taught us are used by our communications team now every day. Their impact is long-lasting, and every single moment of working with them is a major joy.”
— Alex Johnson, Director of Marketing & Communications, Jane Goodall Institute of Canada
looking to collaborate?
We’d love to learn more about your project and how we can help you. Tell us about your project in the contact form, or if you’d prefer to email us instead, reach out to hello@foundersmedia.ca.