C A S E S T U D Y
BC Children’s Hospital
the challenge
Creating a purposeful and shareable video series that felt less like medical lectures and more like something you’d actually see on your feed to help those with Diabetes who are transitioning from paediatric to adult care.
the results
By tapping into the power of storytelling and working together with our Physician friends and BC Children’s and Vancouver General, we were able to capture real, relatable advice from the pros who’ve been there and seen it, styled like your favourite social media content, in order to make the process from paediatric to adult care easier to understand and navigate. Mission accomplished.
Deliverables: 13 videos, 5 week timeline
(the complete set of assets can be found at www.learndiabetes.ca)
“I’m not sure I can express how grateful I am and how thrilled we are with these videos – we feel extremely lucky that we found you! We’ll be hyping up Founders Media every chance we get!”
— Susan Pinkney
Senior Clinical Research Coordinator, BC Children’s Hospital
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