Is social media just ONE MORE THING for you to do for your business?
Have you been thinking about outsourcing your social media? If you’re reading this, we’re going to assume it’s been on your mind. And NO SURPRISE there! Social media management is a lot of work. Especially if you’re a small business with everything else you have to do.
Here are a few of the benefits to outsourcing your social to a company like Founders Media:
- Saves you time & money
- Work with experts
- Increase your ROI (return on investment)
- Improve brand image
- Consistency! No more posting and ghosting.
- Improve quality
- Access social media analytics
- Greater competitive advantage
- Reduce your stress so you can focus on what you love
Sounds like a dream, right?
But before you hire an individual or a team to take over your social media, make sure it’s something that works for you and consider these 4 questions:
4 Questions to Ask Before You Outsource Your Social Media
1. Is your social media overwhelming (or overlooked)?
Get honest and look at how well your social media management is working right now. Who’s running what, where? Which platforms are you on? How many hours per week are dedicated to social media management? How often do you post and where? Do you or your team have the capacity to interact with comments, direct messages, etc.? Answering all of these questions will help you get a better sense of whether your business should outsource or if you should simply adjust your social media and content strategy.
2. Does your business have brand assets?
Any freelancer or agency you work with will want to know what you’re all about. Sure, they can take on the tone and look of your brand identity, but it’s YOUR job to define what those are. Tht includes colour palette, logos, fonts, photos, and videos. Social media management teams are there to manage your media on social – not necessarily there to take photos and videos for your brand (although most of us DO offer that service a la carte.)
3. Do you have social media marketing goals?
Are you hoping to generate more leads and sales? Do you need to get more people through the door? Do you have a new offering that you want to get to people that don’t follow you yet? Are you hoping to boost brand awareness as a new company? Take the time to figure out your goals otherwise it might feel like running a marathon without training! Defining your goals will help you set a budget for social media and decide whether you can outsource or not.
Need help with building a social media strategy?
4. What do you know about the agency you’re looking to hire?
We believe that marketing can make or break a business, and social media is an integral part of that, so you want to be sure you work with someone you trust. Do your research – Ask fellow business owners, have a look at online reviews, and take advantage of free discovery calls (like ours) to find the team that vibes best with your business and brand.
Sooooo…. What did you find out?
Are you ready to outsource to an awesome team of go-getters?
Set up a discovery call with us at Founders Media. We can’t wait to work with you!